In America, beer and baseball are married. Together, forever, til death do they part. So it was good to see Sam Adams (aka the Boston Red Sox) beat the California-cool Dodgers for the World Series title this year. In a peanut shell: Beer wins again!
Think about it: Los Angeles doesn’t really have a beer synonymous with the city like Boston — or St. Louis, or Denver. (I suspect they’re too cool in L.A. to commit to a single beverage.)
Prior to the World Series, it was Miller (Milwaukee Brewers) versus Coors (Colorado Rockies). The Colorado Rockies didn’t look so good, but at least they gave it a shot. And I really enjoyed the matchup, because when I’m watching a ballgame, I like Miller and Coors.
As I sat at the Colorado Craft Beer Hall of Fame booth at the Colorado Brewers Guild Summit in Ft. Collins — my first year here — I saw some parallels between it and the World Series. It truly is the best of the best of the Colorado Beer World here. It was a great agenda, with good attendance and a variety of vendors.
And the incoming rookies look promising for seasons well into the future; the Fermentation Science program at Colorado State University is taking hold, and the excitement is palpable — including my own. I strongly believe we need to train future great brewers in Colorado so when I’m in my old age in a wheelchair at the ball game, I can still enjoy a tasty craft beer.
A quick shout-out here: “The Wide World of Beer,” a Time Magazine special edition, was sent to me by Tod and Martin at Morgan Stanley. Thanks, guys. I found some great facts in the issue:
Speaking of the Wide World of Beer, I recently had the opportunity to go on a Rhine River cruise. I don’t normally go for new laws, but the German Beer Purity law sounds like a great idea to me; the different beers in Germany were fantastic. A tasty trip.
I NOW INTERRUPT THIS BLOG POST FOR A BLATANT COMMERCIAL ADVERTISEMENT:
If you’re a craft brewer that needs a hand with your merchandising, merchandising display(s), eCommerce, or customer surveys, contact me, Randy Howell. I do this stuff for a living — and only for craft brewers. Let me help you get your gear in the hands, and on the heads, necks, and backs of your customers.
Oh, and if you’re a connoisseur of Colorado craft beers, head on over to our directory to find the very best of Colorado craft beers.
(Note: If you’re looking to show your support for Colorado craft beers — or gift something special for that Colorado beer drinker in your life — check out our gear and place your order before the holiday rush.)